Custom software for small businesses.
Built by someone who runs one.
Proof of work
Founding client pricing
The first three software clients get ~25% off list in exchange for a case study and testimonial.
Pricing
Starting prices. Every project gets a fixed quote before any work begins.
Websites
From a single page to a full web app you log into.
- Landing page / one-pagerfrom $1,200
- Business website5–8 pages, forms, SEO, analyticsfrom $2,500
- Booking / e-commerce sitefrom $4,500
- Custom web appclient portals, dashboards, internal toolsfrom $7,000
iOS Apps
Native Swift. App Store submission included.
- Simple utility appfrom $5,000
- Business appaccounts, backend, push, paymentsfrom $9,000
- Complex appmarketplace, HealthKit, Apple Watch, real-timefrom $18,000
App Store submission included in every tier.
AI & Automation
The boring parts of your week, handled by software.
- AI booking / intake agentlike the one on this sitefrom $2,500
- Internal tools & business automationsfrom $1,500
- Make your business AI-nativeconnect your systems to Claude and other AI assistantsfrom $3,000
Care Plans
Optional, month to month, cancel any time.
- Website carehosting, updates, small tweaksfrom $75/mo
- App careOS updates, monitoring, bug fixesfrom $200/mo
- Ongoing development retainerfrom $1,500/mo
How it works
- 01
Tell me what you need
Chat with the AI assistant or send the request form.
- 02
Fixed quote before any work starts
No hourly meters. You see the number first.
- 03
50% deposit to begin
The rest is due when it ships.
- 04
Live in 2–3 weeks
True for most projects. Bigger builds get a dated schedule.
- 05
30-day warranty
Then an optional care plan if you want one.
You own everything
Your code, your accounts, your App Store listing — published under your own Apple Developer account, not mine.
Fixed prices
Changes are quoted before they are built, never billed after. No surprise invoice at the end.
One person, start to finish
The person you talk to is the person who builds it. No account manager, no handoff, no offshore team.
Tell me what you are trying to build.
A rough idea is enough to start. You will get a fixed quote before anything gets built.
San Francisco & the Bay Area · Remote work welcome